Designer @doridesss
I am open to your orders.
I am open to your orders.
Personal brand of mentor and coach Camila Laurent. Camila is a personal coach who helps women break through their limitations and move forward. She assists in unlocking women's inner strength, highlighting their strong points, boosting confidence, reaching new heights, and combating impostor syndrome. She imparts knowledge on setting and achieving goals, addressing self-criticism, and overcoming self-comparisons. She helps individuals shine in the present moment.
Personal brand archetypes that have been processed in the design: ARCHETYPE: DISCOVERER to open new things to others / pave new paths, freedom to search for oneself through the development of the world, characterized by functionality and minimalism. ARCHETYPE: CARING (GUARDIAN / GUARDIAN / MENTOR) to grow / transfer to another level, protect from damage, characterized by classicism, elegance, simplicity. ARCHETYPE: THINKER (SAGE) highlight the essence / make it meaningful to discover the truth, characterized by calmness, expertise.
Target audience: women aged 23-40 who want to move, develop, they are strong but underestimate themselves, some have impostor syndrome, it is difficult for them to move on because they do not feel reliable support in themselves. But they are smart, attractive, creative, interesting conversationalists. They prefer the classics in the style of clothing, restraint but at the same time effective.
For the personal brand of the mentor and coach, a logo and visual design were created. The logo is simple and concise, with letters having a classic look and smooth curves, symbolizing openness and comfort in collaboration. The focal point is the letter 'i,' where instead of a standard perfectly round dot, a shape with angles is used, signifying imperfection and conveying that not everything has to be standard, that every path and decision is individual.
Additionally, hand-drawn illustrations and objects are incorporated into the identity, connecting the author's products with the audience. These drawings are simple, as if sketched quickly, lacking distinct, finished lines, which makes them unique. Various curved lines used in the identity represent a guiding path, but it's uneven, with twists and angles, much like life itself, where there is no linear and straightforward path to achievements or goals.
